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ABOUT ME

How I got into product design

I lived in Japan for a number of years, and occasionally, I would try (mostly unsuccessfully) to shop on Japanese websites. There were SO. MANY. BUTTONS. And the text labeling the buttons was a graphic, so translation programs couldn’t help me decipher the content. I always gave up and went to the store in person, shaking my head at how a design could be so unusable (at least to me).

 

So that was my introduction to the world of user experience and cross-cultural design. My interest was sparked, and after indulging an armchair interest in UX for a while, I decided to try my hand at it.

How I learned product design and UX

Although I originally did not plan on working in design, college courses in design and the fine arts ended up being an immense help. It took some practice, but I learned to translate design principles from the visual arts into the realm of technology.

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My first project was an online store for a specialty clothing company, and The User Experience Team of One by Leah Buley provided a blueprint for the process. I found her “Listening Tour” method especially helpful, which involves hearing the needs of everyone involved in the project, including owners, development teams, marketing teams and other stakeholders. The listening tour helped me set a realistic framework and scope for the project before starting users research and creating designs.

 

As my UX design skills grew, I began to take on projects with larger organizations. Coursera’s courses on Agile and Scrum helped me learn to organize and manage the product life cycle in cross-functional teams. The courses also helped me determine how to fit UX into these approaches that were not initially designed to include UX design teams.

 

My UX and product design self-education follows a predictable cycle: Design. Research. Learn. Repeat. As I design, questions and issues inevitably arise, so in addition to more formal learning methods, I also have spent a lot of time researching questions like “How do you make non-accessible brand colors work?” and “How do I build support for my team’s design?” Many of my design skills, such as adjusting color tones, ensuring accessibility and UX writing, have been learned on the job. This research allows me to return to my designs and create a better final product. 

RÉSUMÉ

UX DESIGN LEAD

Art Sphere, Inc

2023 - Present

  • Designed and implemented a user-friendly interface for the organization’s new app

  • Managed product lifecycle, including strategy, research, design and handover

  • Collaborated with cross-functional teams to implement designs that met user needs and technical constraints

  • Conducted user research and usability testing

  • Created high-fidelity mockups and prototypes using Figma

FREELANCE WEBSITE AND UX DESIGNER

M.Eiserman Designs

2023-2024

  • Redesigned websites to align with industry best practices for both desktop and mobile

  • Performed in-person and remote user testing

  • Presented user testing findings with recommendations for design improvements to stakeholders

  • Boosted user engagement through UI/UX enhancements, compelling copywriting, and custom graphics

TEACHING & DIRECTOR OF EDUCATION ROLES

Various locations

2009-2020

  • Organized and led bi-monthly events for 50+ people from 10+ institutions, including vendor management, marketing, communications and logistics

  • Managed in-person, written and social media communication

  • Interviewed, hired and mentored new staff

  • Developed curriculum/training aligned with institutional goals

  • Delivered training to both small (< 5) and large (> 50) groups

  • Designed multimedia training resources, including infographics, videos, slideshows and gamification tools

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